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Digital Growth Strategy for a Pune Real Estate Firm

Client Profile

The client is a mid-sized real estate developer in Pune, operating for over 15 years in residential and commercial projects. While they were well-known offline, their digital presence was weak. Buyers increasingly searched online, and competitors were capturing leads. The firm recognized the urgent need to reposition digitally to reach modern homebuyers and investors.

Business Need

The client sought to:

  • Build a strong online presence to match their offline credibility.
  • Generate consistent, high-quality leads through digital channels.
  • Improve brand trust among younger, digital-first homebuyers.
  • Reduce dependence on costly traditional advertising.

Challenges

Outdated website without SEO-friendly structure.

No proper digital advertising strategy.

Weak social media presence with inconsistent content.

Competitors ranked high on Google, pushing the client down.

Lack of integration between leads and the sales team.

Solution by PBS

PBS developed a holistic digital marketing strategy that focused on visibility, engagement, and lead generation. The solution included:

Complete website redesign with SEO-first architecture.

Keyword-rich blog content on Pune real estate trends.

Targeted Google Ads and Meta campaigns focused on high-demand localities.

Dedicated landing pages with optimized inquiry forms.

CRM integration to ensure sales team followed up quickly on leads.

Approach

PBS executed in three structured phases:

  • Phase 1: Foundation – Website audit, analytics setup, competitor benchmarking.
  • Phase 2: Execution – SEO campaigns, structured ad campaigns, social media calendar launch.
  • Phase 3: Optimization – Retargeting campaigns, continuous keyword monitoring, monthly performance reports.

Technology/Tools Used

    • Google Analytics 4 – Performance tracking.
    • SEMrush – Keyword research and SEO strategy.
    • Meta Ads Manager – Paid ad campaigns.
    • Zoho CRM – Lead management and follow-ups.

    Business Impact

    Increase in organic traffic achieved within six months.
    Qualified leads generated via digital campaigns.
    Reduction in cost per lead, improving ROI
    Boost in site visits & bookings, translating into higher sales

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