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Digital Makeover for Indian Retail Giant

Digital Marketing by PBS

Client Profile

An established Indian retail conglomerate with 500+ outlets nationwide, specializing in fashion and lifestyle products. While dominant offline, they lacked an impactful digital presence.

The client sought to:

  • Build a scalable e-commerce presence
  • Improve brand visibility online
  • Target and convert younger demographics
  • Integrate digital marketing with offline channels

Challenges

  • No digital platform or strategy
  • Low internal tech capabilities
  • Tough competition from online-first retailers
  • Need for fast rollout

Solution Provided by PBS

  • Solution Provided by PBS
  • SEO & Content
  • Social Media Marketing
  • Email Campaigns
  • Analytics Setup

Approach

  1. Researched market trends and buyer personas
  2. Close collaboration with internal teams
  3. Agile launch and iteration
  4. Data compliance ensured

Technology Used

  • Shopify (ecommerce)
  • SEMrush, Moz (SEO)
  • Google Analytics, Hotjar (Tracking)
  • Mailchimp (Email)
  • Hootsuite (Social)

Business Impact

Increase in traffic
Boost in online sales
Rise in social followers
Return on Investment

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