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A Regional FMCG Brand Elevated to National Market Leadership

Management Consulting by PBS

Client Profile

A fast-growing FMCG manufacturer based in Gujarat, known for its legacy food products in Western India. Despite strong regional dominance, the brand struggled with stagnation, operational inefficiencies, and an unclear roadmap for national expansion.

Business Need

  • Redefine go-to-market strategy
  • Resolve supply chain inefficiencies
  • Revamp internal processes and metrics
  • Establish modern management practices

Challenges
  • Siloed operations with no unified reporting
  • No data-driven decision-making
  • Fragmented distributor network
  • Leadership lacked scale strategy
  • Rising threat from digital-native rivals

PBS Solution Highlights

  • 3-phase national expansion roadmap
  • KPI dashboards & lean operations
  • Unified org structure & OKRs

Our Consulting Approach

  1. Diagnostic Phase
  2. Strategic Design
  3. Execution Support
  4. Capability Transfer

Technology / Tools Used

  • Power BI – For KPI Dashboards
  • Trello & Slack – Agile execution
  • HRMS – Performance tracking
  • Google Workspace – SOP management

Business Impact

Revenue Growth
States Expanded
Cost Reduction

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