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Built a Scalable Foodtech Venture from a Solo Kitchen Startup

Client Profile

A Mumbai-based food entrepreneur began a single cloud kitchen during the pandemic, delivering regional Indian cuisine through Swiggy and Zomato. Although early feedback and order volumes were encouraging, the venture lacked direction, systems, and branding. The founder partnered with PBS to turn this solo operation into a full-fledged, investment-ready foodtech company with multi-city reach.

Business Need

The client needed a structured business roadmap that would take the venture beyond hobby-level execution. This included revenue modeling, expansion planning, SOP creation, and building a strong identity to attract customers and potential investors. The goal was to professionalize the operations while retaining the founder’s unique culinary vision.

Challenges

  • No financial plan or funding roadmap
  • Fragmented operations without any standard operating procedures
  • Weak brand identity and positioning in a crowded market
  • Single-location dependency with no expansion blueprint
  • Lack of investor-ready documents and projections

Solution by PBS

  • Defined an asset-light model using franchise-operated cloud kitchens
  • Developed financial models including unit economics, growth forecasts, and breakeven analysis
  • Created an investor-ready pitch deck and business plan tailored for angel networks
  • Introduced digital SOPs for kitchen, packaging, delivery, and hygiene protocols
  • Built a fresh brand identity including naming, visual style, and packaging mockups

Approach

  1. Held founder discovery sessions to understand the brand story and food philosophy
  2. Audited market demand across Indian metros and tier-2 cities
  3. Modeled three expansion plans with different capital needs and growth speeds
  4. Designed operational flows for order handling, packaging, and last-mile delivery
  5. Created all investor materials and ran mock pitch sessions
  6. Deployed branding assets and menu digitization with packaging test runs

Technology and Tools Used

  • Notion for SOP documentation and task workflows
  • Figma for branding and layout design
  • Google Sheets for financial modeling
  • Pitch.com for deck creation
  • Zoho Books for early accounting setup

Business Impact

Locations launched within 120 days using the franchise model
Gross margin achieved after vendor optimization
Angel funding secured with PBS-backed pitch materials
Reduction in delivery complaints through SOP implementation
Higher repeat order rate compared to the industry average

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