fb-pixel

Transformed a Struggling D2C Apparel Brand into a Scalable, Multi-Channel Powerhouse

Client Profile

A Mumbai-based D2C (direct-to-consumer) fashion startup catering to Gen Z and millennial buyers. Known for bold streetwear, they sold primarily through Instagram and a Shopify storefront. Despite product popularity, they faced stagnation in revenue growth and a fragmented market presence.

Business Need

The client approached PBS to redefine their go-to-market and growth blueprint. They sought a data-driven business strategy to expand from social commerce to organized omnichannel retail while boosting profitability and improving investor readiness.

Challenges

  • Inconsistent branding across channels
  • Over-reliance on Instagram ads, resulting in poor CAC (Customer Acquisition Cost) ROI
  • Weak supply chain visibility and margin erosion
  • No roadmap to enter offline or marketplace segments
  • Inability to pitch a solid investor deck due to lack of clarity on long-term vision

Solution by PBS

PBS designed and implemented a 360° Strategic Transformation Plan with clear quarterly milestones:

  • Brand Strategy: Unified brand architecture and tone across D2C and marketplaces
  • Channel Mix Reboot: Added Amazon & Myntra storefronts with smart attribution models
  • Financial Blueprinting: SKU-level P&L forecasting, profit centers, and pricing optimization
  • Retail Entry Strategy: Built a pop-up retail pilot for malls, backed by footfall data
  • Investor Narrative: Prepared a clear, growth-centric business model + a 15-slide investment pitch

Approach

1. Conducted stakeholder workshops and SWOT sessions

20

2. Mapped competitive and category benchmarking reports

40

3. Designed and iterated business models using Lean Canvas

60

4. Delivered detailed go-to-market roadmaps with KPIs

80

5. Created investor documentation + pitch readiness sessions

100

Technology/Tools Used

  • Shopify & Amazon Seller Central (Sales Channels)
  • Zoho Analytics (Business Insights)
  • Figma (Brand & UI Strategy)
  • Google Data Studio (Investor Dashboards)
  • Trello + Notion (Roadmapping & Workflow)

Business Impact

Revenue growth in 2 quarters
Drop in CAC due to strategic channel mix
increase in repeat customers via loyalty loop integration
investors successfully onboarded through improved pitch clarity
Months to achieve operational break-even post-strategy rollout

Let’s Rebuild Your Growth Strategy — From Chaos to Clarity

Whether you’re stuck in a plateau or scaling without structure, our team can redefine your trajectory. Fill out the form and let’s plan your next big leap.