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Transformed HR Efficiency for a Growing FMCG Brand

HR Consulting by PBS

Client Profile

A mid-sized Indian FMCG company headquartered in Mumbai, with a pan-India distribution network and a workforce of over 400 employees. They were scaling fast but struggling with talent management, retention, and compliance.

Business Need

The client required a scalable HR strategy that could:

  • Streamline recruitment and onboarding
  • Reduce attrition in sales roles
  • Ensure compliance across states
  • Build a performance-driven culture

Challenges
  • High attrition rate (28%) in sales
  • Fragmented HR documentation and non-standard onboarding
  • Multiple compliance lapses across state-specific labour laws
  • Lack of digital tools for performance tracking

Solution by PBS

PBS deployed a four-pronged HR solution:

Revamped the recruitment process with role-specific scorecards

Introduced a centralized HRMS with onboarding automation

Developed a compliance calendar integrated with reminders

Created a tiered performance appraisal system tailored for FMCG roles

Approach

  1. Diagnostic: 2-week audit of HR operations
  2. Blueprint: Co-created new SOPs with HR heads
  3. Execution: Hands-on implementation & team training
  4. Sustain: Quarterly audits & SLA monitoring

Technology/Tools Used

  • GreytHR for HRMS & compliance
  • Google Workspace for collaborative SOPs
  • PBS’s proprietary KPI matrix for performance tracking

Business Impact

Reduction in attrition within 6 months
Onboarding digitized
Compliance score achieved across 4 states
Increment in Sales team productivity

Talk to Our HR Experts

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