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Email Marketing & Automation

Your Best Leads Aren’t Lost. They’re Just Not Nurtured Yet.

Email remains the highest-ROI digital channel — ₹42 returned for every ₹1 spent when done right. We build automated sequences that convert cold leads, re-engage dormant contacts, and generate repeat revenue on autopilot.

42X
Average ROI
per rupee spent
48%
Avg. open rate
our sequences achieve
24/7
Automation works
while you sleep
Email marketing automation — campaign design and automation flow
Inbox — Campaign Live
P
Panthak Campaign
🔥 Your exclusive offer expires in 24hrs
Just now
NEW
W
Welcome Sequence
Here’s exactly what happens next →
2 min ago
OPEN
N
Nurture — Day 7
The question 80% of buyers ask before deciding
1 hr ago
R
Re-Engage — Win Back
We miss you. Here’s what you’ve been missing.
3 hrs ago
Industry avg. open rate
21.5%
PBS clients average 48%
42X Email ROI 48% Average Open Rate ₹40L Pipeline from One Nurture Sequence Zero Ad Spend — Pure Email Revenue 6X More Conversions vs Cold Outreach Automated. Always On. Always Converting. 42X Email ROI 48% Average Open Rate ₹40L Pipeline from One Nurture Sequence Zero Ad Spend — Pure Email Revenue 6X More Conversions vs Cold Outreach Automated. Always On. Always Converting.
Why Most Email Marketing Fails

You Have an Email List. You Don’t Have an Email System.

Sending a newsletter once a month is not email marketing. Blasting the same message to your entire list is not personalisation. Having a welcome email that says “Thanks for subscribing!” is not a sequence. Most businesses are leaving 80% of their email revenue potential untouched.

0X

The Highest-ROI Channel Alive

For every ₹1 invested in email marketing done correctly, businesses average ₹42 in return. No other digital channel comes close — not paid ads, not social, not SEO at the same cost level.

0%

Of Revenue Sits in Untapped Sequences

The vast majority of businesses with email lists have never built a proper welcome sequence, nurture flow, or abandoned cart recovery series. Those missing sequences represent direct, recoverable revenue.

0X

Better Conversion Than Cold Outreach

A prospect who opted into your email list has already shown intent. Nurturing that intent with the right email at the right time converts at 6X the rate of any cold approach — phone, LinkedIn, or otherwise.

Email automation platform — workflow builder and analytics
48%
Open Rate
12%
Click Rate
3.8%
Conversion
What We Build

Every Email System
Your Business Needs

The first impression sets the entire relationship. We build 5–7 email welcome sequences that introduce your brand, establish authority, deliver immediate value, and prime the subscriber for the first commercial ask — all within the first 14 days when engagement is highest.

Brand IntroductionValue Delivery Trust BuildingFirst CTA

Most leads need 5–12 touchpoints before making a buying decision. We build 6 to 12-email nurture arcs that educate your prospect, address objections, share proof, and time the conversion ask for when intent is statistically highest — reducing your sales cycle by up to 40%.

Objection HandlingSocial Proof Timed CTAsSegmentation

69% of shopping carts are abandoned. A well-timed 3-email recovery sequence recaptures 15–25% of those abandoned carts — pure recovered revenue that would otherwise be permanently lost. We build and optimise cart recovery flows for e-commerce and service businesses alike.

Cart RecoveryBrowse Abandonment Form AbandonmentDiscount Triggers

Dormant subscribers are not dead leads — they’re warm contacts who just needed the right reason to come back. We design win-back sequences that re-establish value, offer compelling reasons to re-engage, and clean your list of unrecoverable contacts to protect your deliverability.

Win-Back FlowList Hygiene Re-engagement OffersSunset Sequences

A weekly or fortnightly newsletter keeps your brand front-of-mind for your entire contact list, drives repeat website traffic, and creates consistent revenue opportunities. We write, design, and send branded newsletters that people actually look forward to opening — not skip.

Content NewslettersProduct Updates Promotional CampaignsEvent Announcements

We configure and connect your email platform to your CRM, lead capture forms, e-commerce store, and sales pipeline — so every subscriber action triggers the right automated response without manual intervention. Mailchimp, Klaviyo, HubSpot, Zoho, or custom setups. We handle the technical side completely.

CRM IntegrationTrigger Automations Segmentation LogicPlatform Setup
Inside a PBS Email Sequence

What a 7-Email Welcome Sequence Looks Like When It’s Built to Convert

This is the anatomy of a sequence we built for a B2B service client. 7 emails. 14 days. Every email with a specific job. Open rate: 51%. Lead-to-call conversion: 22% of recipients booked a discovery call before the sequence ended.

Day 0 Instant
Welcome
Deliver the lead magnet. Set expectations. Brand introduction.
Day 2 The Core
Problem
Identify the pain point. Show deep understanding. No pitch yet.
Day 4 Our
Approach
Teach the method. Establish authority. Start building trust.
Day 6 Social
Proof
A real client story with specific, believable results. Credibility peak.
Day 9 Objection
Crusher
Address the 3 most common reasons people don’t take action.
Day 12 Soft
Offer
The first genuine ask. Low-friction CTA — free audit or call.
Day 14 Direct
Close
Clear, direct, no-fluff CTA. The sequence has earned this ask.
51%
Avg. open rate
14%
Click-through rate
22%
Lead-to-call rate
7
Emails in sequence
14
Days to run
100%
Automated
Email campaign live results — real-time dashboard monitoring

“Email is the only channel where you can see revenue arrive in real time.”

— Panthak Email Strategy Team

0%
Average Open Rate
vs 21.5% industry average
0X
ROI Per Rupee Spent
Highest of any digital channel
₹0
Pipeline from Email
Single nurture campaign
0%
Lead-to-Call Rate
B2B welcome sequence
“PBS built us a 7-email welcome sequence and a 10-email nurture flow. Within 90 days, email had become our number one revenue channel — ahead of all paid ads combined. The open rates alone shocked us. We were used to 18%. PBS got us to 52%.”
Rohit Sharma
Rohit Sharma
Director, EdTech Platform — Delhi
Case Studies

Real Businesses. Real Email Results.

E-commerce cart recovery email case study
E-Commerce / Cart Recovery

D2C Brand — Recovered ₹18L in 60 Days via Cart Abandonment Emails

A health supplements brand had a 72% cart abandonment rate and zero recovery emails in place. We built a 3-email cart recovery sequence with a time-limited discount on email 3. In 60 days, 19% of abandoned carts were recovered — ₹18L in pure re-captured revenue.

19%
Recovery rate
₹18L
Revenue recovered
60 Days
Timeline
B2B email nurture sequence — lead to pipeline case study
B2B Services / Nurture

Consulting Firm — 22% Lead-to-Discovery-Call Rate from 10-Email Sequence

A management consulting firm’s leads were going cold after the first contact. We built a 10-email nurture sequence delivered over 21 days — each email addressing a specific decision-stage concern. 22% of leads who entered the sequence booked a discovery call before it ended.

22%
Lead-to-call rate
51%
Open rate
21 Days
Sequence length
Email newsletter revenue case study — subscriber monetisation
D2C / Newsletter

Lifestyle Brand — Weekly Newsletter Generates ₹6L/Month Without Paid Ads

A D2C lifestyle brand with 12,000 email subscribers was sending infrequent, undesigned emails. We redesigned their newsletter, built a consistent weekly cadence, and introduced revenue-driving content blocks. The list now generates ₹6 lakh per month in direct email-attributed revenue.

₹6L
Monthly email revenue
44%
Open rate
0
Ad spend
Email marketing operations — automated campaigns running at scale

“Your email list is the only audience you truly own. Not rented from an algorithm. Not subject to ad costs. Yours.”

— Panthak Business Solutions
Why PBS

We Don’t Send Emails. We Build Revenue Systems.

What You’re Dealing With What Most Agencies Do What PBS Does
Low open rates Change the send time and hope
Rewrite subject lines, preview text, and sender name using tested frameworks
Emails going to spam Ask you to check your spam folder
Full deliverability audit — domain auth, list hygiene, content scoring, IP reputation
No automation in place Set up a basic welcome email and call it done
Map and build every trigger-based sequence your business needs, end to end
List not growing Add a generic pop-up to the homepage
Build lead magnet + landing page + paid and organic list growth strategy
No visibility on what works Share a monthly open rate report
Track email-attributed leads, revenue, and sequence-level conversion metrics monthly
Free Email Audit

Find Out What Your Email List Is Failing to Do for Your Business.

We audit your current email setup — deliverability health, existing sequences, open rates, list quality, and automation gaps — and give you a clear, actionable report showing exactly where revenue is being left on the table and how to capture it.

Your Free Audit Covers

  • Email deliverability and spam score check
  • Current sequence audit — gaps, weak links, missed triggers
  • Open and click rate benchmarking vs your industry
  • List health and segmentation assessment
  • Platform and CRM integration review
  • Revenue opportunity estimate from missing automation

Request Your Free Email Audit

2 minutes to submit. Full report in 48 hours.






    Every Day Without an Automated Email System Is a Day Your Leads Are Going Cold on Their Own.

    Your list is an asset. Let’s make it work.

    Get Free Email Audit All Digital Services ←