Every Rupee Spent Should Return More Than One.
Performance marketing isn’t about running ads — it’s about engineering outcomes. We build full-funnel paid campaigns on Google, Meta, and beyond that are obsessively optimized for the one metric that actually matters: your return on every rupee spent.
Clicks Without Conversions
Are Just Expensive Noise.
Most businesses run ads that get clicks. Impressive click-through rates, growing impressions, busy dashboards. But leads don’t come. Sales don’t move. The agency sends a report full of graphs that go up, but your revenue doesn’t follow. That is the performance marketing trap.
Panthak treats every paid campaign as a revenue engineering problem. Before a single ad goes live, we build the funnel it lives inside — the landing page, the retargeting layer, the lead qualification path. Ads without funnels are donations to Google and Meta. We don’t donate.
Every Platform. One Strategy. Zero Wasted Spend.
We don’t dabble. Each platform has its own targeting logic, bidding mechanics, and creative format. We have dedicated specialists for every channel — and a unified strategy across all of them.
Google Search Ads
Capture demand at peak intent. We structure campaigns with tightly themed ad groups, Quality Score optimization, and smart bidding strategies that lower your CPC while increasing conversion rate.
Google Display & YouTube
Build awareness and retarget across 3 million+ websites and the world’s second-largest search engine. We create scroll-stopping visuals and video scripts that convert viewers into leads.
Meta Ads (Facebook & Instagram)
The most powerful interest and behavioral targeting on the planet. We build full-funnel Meta campaigns from cold audience awareness to lookalike retargeting, with creative that stops the scroll.
LinkedIn Ads
The only platform where you can target by job title, company size, seniority, and industry simultaneously. Indispensable for B2B businesses targeting decision-makers. High CPM, but unmatched intent quality.
WhatsApp & Click-to-Chat Ads
India’s highest-engagement channel. We run Meta ads that open directly into WhatsApp conversations — converting interest to conversation in one click. 1,200+ leads in 30 days is real, not theoretical.
Shopping & E-commerce Ads
Google Shopping, Meta Catalogue, and Dynamic Product Ads — built for brands with products to sell online. We manage feed optimization, bid strategies, and ROAS targets that keep your store profitable.
Every Channel.
All Measured.
We Don’t Run Ads. We Build Revenue Funnels.
An ad is just the top of the machine. Most agencies stop there. We build everything beneath it — the landing page that converts, the retargeting sequence that recaptures, the lead nurture flow that closes. Every element is engineered to move a stranger from first impression to paying customer.
Audience & Intent Research
We map your exact buyer persona, their search behavior, content consumption patterns, and purchase triggers before building a single campaign.
Landing Page & Conversion Architecture
Your landing page makes or breaks your CPL. We design and optimize pages built specifically for paid traffic — structured to convert, not just look good.
Campaign Build & Creative
Ad creative is built for the platform, the audience, and the intent stage. We A/B test headlines, visuals, CTAs, and formats continuously to find what converts.
Retargeting & Lead Nurture
95% of first-time visitors don’t convert. Our retargeting sequences and WhatsApp/email nurture flows bring them back — turning warm interest into closed deals.
Optimize, Scale, Repeat
Weekly analysis. Daily monitoring. We kill underperforming ad sets, scale winners, and continuously reduce your cost per acquisition as the campaign matures.
What the First 30 Days Look Like
We move fast. Most campaigns are live within two weeks of kickoff. Here’s exactly what happens from the moment you sign on.
Account & Competitor Audit
We audit your existing ad accounts, competitor spend, keyword landscape, and audience data. Clean slate or inherited mess — we assess everything first.
Strategy & Budget Allocation
Full channel plan — where to spend, how much, and in what sequence. Budget is allocated to intent, not just volume. ROAS targets are set and agreed upfront.
Landing Page & Creative
We build or optimize your landing pages for the traffic we’re sending. Ad creative is designed and copy written specifically for each audience segment and platform.
Launch & Monitor
Campaigns go live. We monitor daily — sometimes hourly in the first week — adjusting bids, pausing underperformers, and feeding budget to what converts.
Optimize & Scale
Weekly performance reviews. Winning ad sets get scaled. Losers get killed. Retargeting kicks in. By week four, CPL is dropping and ROAS is climbing.
The Campaigns That Changed How These Businesses Grew.
Every number below is real. Achieved by real clients. Within real timelines. We report on business outcomes, not vanity metrics.
D2C Brand — From ₹2L/mo to ₹6L/mo Revenue in 90 Days
A direct-to-consumer health supplements brand was running broad match campaigns with no negative keywords and a generic landing page. We rebuilt the campaign structure, wrote product-specific landing pages, implemented PMAX with custom signals, and introduced a cart-abandonment email sequence. Revenue tripled in 90 days.
Real Estate Developer — CPL Cut From ₹4,200 to ₹940 in 45 Days
A Pune-based developer was running Meta ads with a CPL of ₹4,200 and poor lead quality. We rebuilt their audience targeting using behavioral layers and income signals, redesigned the lead form with qualifying questions, and introduced video ads showing actual project walkthroughs. CPL dropped to ₹940 with dramatically higher quality leads closing at sales.
Wellness Chain — 1,200+ WhatsApp Leads in First 30 Days
A multi-location wellness brand wanted high-intent inquiries from local audiences across 5 cities. We ran geo-targeted Click-to-WhatsApp Meta campaigns with offer-led creative (free first session), automated the first WhatsApp response with a bot, and passed warm leads directly to location managers. 1,200+ qualified conversations in month one.
“Spending on ads without a funnel is like filling a bucket with no bottom. We build the bucket first.”
— Panthak Business SolutionsWe Don’t Manage Ads. We Manage Outcomes.
| What You’re Dealing With | What Most Agencies Do | What PBS Does |
|---|---|---|
| High spend, low ROAS | Increase budget and hope for scale | Rebuild campaign structure and funnel before touching the budget |
| Lots of clicks, no leads | Write new ad copy and run A/B tests | Fix the landing page conversion path — where leads actually die |
| Poor lead quality from Meta | Broaden the audience for more volume | Add qualifying questions, behavioral signals, and intent-layer targeting |
| No retargeting in place | Run same ad to same cold audience | Build full retargeting ecosystem — warm audience, cart abandon, video viewers |
| No idea where leads come from | Report last-click attribution only | Set up UTM tracking, CRM integration, and multi-touch attribution reporting |
“Before PBS, we were spending ₹1.5 lakh a month on Meta ads and getting maybe 30 usable leads. Within 6 weeks of their campaign rebuild, we were getting 180 qualified leads at less than half the cost. The funnel they built didn’t just fix our ads — it fixed our entire acquisition system.”
Find Out Why Your Ads Aren’t Returning What They Should.
In our free paid advertising audit, we review your existing Google and Meta accounts — or build you a recommended strategy from scratch — and show you exactly where budget is leaking and where the real conversion opportunity is. No cost. No obligation. No generic checklist.
What Your Free Audit Covers
- Full Google Ads account structure review — campaigns, ad groups, quality scores
- Meta Ads audience targeting analysis — where your budget is going
- Landing page conversion rate assessment vs industry benchmarks
- Retargeting and remarketing gap identification
- Competitor ad strategy benchmarking
- Prioritized action plan — what to fix first for fastest ROAS improvement
Request Your Free Ads Audit
Takes 2 minutes. Audit delivered in 48 hours.
Every Day Your Competitors Are Bidding on Your Customers. Are You in the Auction?
Paid advertising rewards speed. Let’s not wait another week.
Get Free Campaign Audit All Digital Services ←